We ensure that every child is equipped with the career-ready skills, creative confidence and computational thinking they need to thrive in today’s fast-moving digital world.
We have built a world-leading coalition of educators, academics and video games businesses with a shared commitment to changing lives for children and young people.
Together, we work help by:
Transforming Education
We work with teachers and school leadership to open up new, high-impact approaches to teaching and learning based on:
- Access to computer equipment and games
- Resources to embed play-based learning into the Curriculum
- Playful computing activities designed to bring Computer Science to life
- ‘Ingenuity Days’ for teachers and educator CPD
Unlocking Digital Creativity
We work across the teaching profession and the video games and interactive entertainment industry to harness the potential for digital creativity:
- Campaigning for a Digital Creativity GCSE
- Demonstrating how creativity sits at the heart of digital skills
- Embedding digital creativity as a central capability to harness the power of AI
Widening Participation through Esports
- The UK’s leading youth Esports tournament, delivered in partnership with schools and colleges across the UK
- Regular engagement with the publishers and developers of globally recognised video game franchises to showcase career opportunities
- Promoting engagement in places with complex social and economic needs
"My belief is simple: No student should be denied opportunities due to circumstances beyond their control."
Delivering impact
We've reached over 400,000 children in the last eleven years - and 100% of teachers surveyed this year said they'd recommend us to a colleague.
Read about the full range of what we do in our impact report for 2025–26.
